Alexander Wang
Rocco
A New York street activation for the Rocco bag, bringing the product into an unexpected public performance.
Performance and featured media: Sabine Tautou. Coverage via TMZ.
- Project
- Street activation
- Golden Arts contribution
- Activation collaboration
The experience
A bag, a street pole and a live performance make up the scene. The product is placed inside an encounter that people can witness on the street and see again through recorded footage.
In the world
The activation was documented in New York and covered by TMZ. The film and photographs show the finished public performance.
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