Alexander Wang × Ice Spice
Ice Spice
An oversized inflatable travelling through New York on an Alexander Wang truck.
Featured footage and imagery via The Impression.
- Project
- Mobile activation
- Golden Arts contribution
- Activation collaboration
The experience
The installation combines a recognisable figure, an exaggerated scale and a moving city setting. The truck carries the visual beyond one fixed location and makes the street part of the experience.
In the world
The finished activation was documented on the streets of New York and featured by The Impression.
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